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Could You Be Setting Your Business Plan Up For Failure
By Mike Elia
COULD YOU BE SETTING YOUR BUSINESS PLAN UP FOR FAILURE?
"It's unlikely a business plan by itself will bring funding in the door, unless it is part of an overall marketing strategy."
David E. Gumpert, author of Burn Your Business Plan", tells the story about how he and his partner failed to raise money after sending their business plan around to venture capitalists and meeting with several others to make presentations. Disappointed by the fruits of their labor, they considered giving up on their venture in 1995. Fortunately, on the advice of their board of advisors, they chose to divert their time from massaging the business plan to making sales. The financing, they wer...
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