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Business Plan Basics
By William Cate
Business Plan Basics By William Cate
Few business plans are well written. It's why reviewers rarely read beyond the first page of the Executive Summary. It's why Venture Capital Firms can review over ten thousand business plans and fund only one.
Since the DotCom Bubble burst, professional money's Prime Directive is Cashflow Now." The corollary to this Directive is that the equity investment should result in an asset worth a multiple of its present value, within 3-5 years. Your business plan must credibly address these investor needs to be taken seriously.
Your two-page Executive Summary, using simple declarative sentences, should excite the reader and answer these questions. 1. What Do Y...
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