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Business Planning Myopia
By Daniel McGilvery
With few exceptions, business plans tend to change very little from year to year. In most cases it's a matter taking last year's plan, making a few modifications, changing the dates and the title page and attaching new financials. After all, we're not reinventing the wheel here. Your market is the same, your organization hasn't changed that much and you still have the same customers, give or take a few. So why change the plan.
Let me offer two possible reasons:
1. Internet
Easily the most pervasive and fundamental change in our business landscape, Internet has far reaching implications in terms of how we reach, service and communicate with customers. The rapid and phenomenal growt...
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