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Preparing A Business Plan
By Ben Botes

The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives.

The business plan is a major exercise in demonstrating your managerial competence. A plan is a list of activities, a to do" list. The business plan identifies everything which must be done to achieve the mission at a profit. It identifies with clarity the names of all the people who will carry out each part of the action plan.

A business plan precisely defines your business, identifies your goals, and serves as your firm's res...
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