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Writing your business plan is actually storytelling
By Aneeta Sundararaj
Storytelling and writing a business plan actually go hand in hand. The same ingredients used in telling a story are also used in writing a business plan. Let's use the Executive Summary as an example.
The usual advice give to write this part of a business plan is something along these lines:
• This is the most important part of your plan because it is where potential investors will focus their attention most on. • Write this executive summary once your plan is at its very final draft stage. • Highlights and key issues. • Avoid detail. • Address the needs and interest of the reader. • Use bullet points. • Keep the length of this Executive Summary to no more than th...
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