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Creating a Business Plan that Means Business
By Alex A. Kecskes

How important is a business plan? What should it include? Here's a brief overview of the how and why of business plans, and what you'll need to get started as you face the complex and challenging task of launching a new business.

Developing a well-crafted business plan is crucial to the launch of any business. It sets up goals and realistic expectations. It's your road map to success with signposts that reveal your strengths and weaknesses. It also helps keep surprises to a minimum. And it ensures that your business moves steadily and reliably toward certain specific goals. The right business plan can make all the difference in getting the funding you need, convincing loan officers,...
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